During its annual “Earth Week” of environmentally themed coverage, NBCU will use its vast portfolio of both on-air and online media assets to raise “green awareness,” promoting environmental messages and “A Bid to Save the Earth” campaign’s call to action. A wide array of talent will participate throughout the week across NBCU brands including Bravo, USA Network, Oxygen, TODAY Show, Access Hollywood, MSNBC, CNBC, iVillage and local media.

　　“We are proud to be the media partner for such a worthy cause,” said Lauren Zalaznick, President of NBC Universal’s Women & Lifestyle Entertainment Networks, who oversees ‘Green is Universal.’ “Our core mission is to raise awareness and activate consumers to positively impact the environment. On the 40th anniversary of Earth Day, it couldn’t be a better time to mobilize the NBCU assets to provide maximum exposure, and help drive support for these environmental organizations.”

　　Top collectors on the Host Committee include a who’s-who of philanthropists, artists, environmentalists, and media from all over the world. Christie’s is serving as the global catalyst in bringing all of these vibrant communities together to benefit one end: the environment. Luminaries such as: Susan and David Rockefeller, Jr., David de Rothschild, Anna and Graydon Carter, Brian Williams, Caryn and Jeff Zucker, and Kelly and Ron Meyer are just a few of the dignitaries who will be participating in this unprecedented event.

　　“We are pleased to be part of this extraordinary partnership that is bringing together some of the world’s most well-respected environmental groups,” said Frances Beinecke, president of the Natural Resources Defense Council. “By working together, we strengthen the chorus of voices advancing a sustainable vision for our planet and our future.”

　　The live auction will include major works from artists including Keith Tyson, Maya Lin, Subodh Gupta, and Olafur Eliasson. Other lots will include coveted celebrity experiences, upscale eco-vacations and exquisite jewelry. Hugh Jackman, Christina Aguilera, and Candice Bergen are just a few of the talented stars offering VIP experiences, with additional luxury items secured daily.

　　Christie’s Green Auction will set a new standard in cooperation between commercial and not-for-profit organizations. Christie’s is in a unique position to serve as a bridge between the past and the future by linking these many spheres of influence in a revolutionary way.

　　“The Central Park Conservancy is thrilled to join this initiative that allows us to highlight our unique model of public/private partnerships and helps us continue to invest in our efforts to green this urban landscape. The attention and money raised will not only go toward enhancing one of the world's greatest parks and one of New York City's most vital resources, but will enable us to continue to set the standard for management of green spaces in urban areas everywhere,” said Douglas Blonsky, President of Central Park Conservancy.