萧梦珊

10、Montiza Tornow Siu 萧梦珊

法国Laligue品牌推广亚洲总监

演讲主题：欧洲企业艺术赞助人

嘉宾简介：萧梦珊 (Montiza Tornow Siu)，于90年代初入职加拿大酒商公司负责亚洲区免税店业务发展及推广工作。1997年， 受聘于泰国曼谷机场免税店任职营运总监. 其后，被德国著名瓷器品牌邀请任职亚太区总监， 负责亚太区业务及品牌管理. 2001年， 从瓷器品牌领域转投世界著名的法国水晶品牌LALIQUE (莱俪) 任职至今约15年。多年来， 除了拓展品牌业务及推广工作外，不断强化品牌精神理念， 同时亦注入艺术价值原素，把品牌形象、产品设计， 销售纲络及业务推广等向各方面发展， 带到不同文化艺术层面， 而溶于生活艺术当中，提升品牌价值. 而品牌理念和价值的蜕变是经营核心，去年， 邀请知名歌唱家及资深艺术家林子祥先生合作限量版水晶项目，更成为近年跨界融合的典范， 巧妙利用林子祥先生绘画的迷宫与LALIQUE水晶结合，带给大众惊喜之余，也受到收藏界欢迎，成为艺术收藏的新方向。同时，每年亦赞助香港非盈利文化团体 “进念二十面体” ，支持实现大型装置或表演项目， 与社会大众互动。另外， 每年亦与不同宗教的非盈利团体举行义卖及直接捐款账灾等回馈社会。不仅积极参与社会公益活动外，更分别担任于香港的佛教禅院及中国当代艺术推广中心的两个非盈利机构任职义务总监。前者以佛理文化之力量，保育大众的心灵健康，让社会更和谐。后者直接在港积极推广中国当代艺术， 让艺术更能普及化和溶入生活中。

Montiza Tornow Siu was in charge of the promotion and development the free zones in Asia for a Canadian vintner in early 1990s. In the year of 1997,she was employed by the Bangkok airport as the DFS operation supervisor. After that, she was invited by a famous Germany porcelain brand to be their head of Asia Pacific region to responsible for the Asia Pacific business and brand management. Since 2001, She has changed her job from the porcelain brand to the famous French crystal crand Lalique, which has been 15years till now. In the past years, she was not only in charge of the promotion but stressing on the brand spirit, and at the same time she fills the brand with elements of art to lead the brand image, production design and selling network develop in many different directions, to the different kinds of cultural and arts, then upgrading the value of the brand.  And the core of operation is the brand idea and value. Last year, Lalique invited the famous singer and artist LinZi xiang to involve in the program of the limited crystal, which has become the perfect model of crossover operation. They use the painting of LinZi xiang to combine with Lalique crystal, and this work was so popular with the collectors that it became trendy these years. At the same time, Lalique also found the non-profit group "Zuni Icosahedron" in Hong Kong every year to support their large-scale installation and performance to interact with the public. Besides, they also hold charity sale and donate with non-profit group from different religions to repay the society. Except actively taking part in the public activities, Montiza Tornow Siu is also the director of two non-profit groups-----Chan school of Buddhism in Hong Kong and Chinese Contemporary art promotion center. The former is trying to keep the clear and healthy spirit of the public and make the society more harmonious. The latter's goal is to promote Chinese Contemporary art in Hong Kong to make art popularize in people's lives.

编辑：陈荷梅