12、溥文 Mike Bruhn

罗德亚洲艺术部部长，艺术总监

演讲主题：从公关角度看艺术赞助

嘉宾简介：溥文为纽约大都会艺术博物馆、纽约现代艺术博物馆、旧金山现代艺术博物馆、纽约爱乐交响乐团、洛杉矶博物馆、英国泰特艺术中心、国际档案理事会、肯尼迪航天中心、苏士比拍卖行、圣迭戈当代艺术馆、Katonah艺术馆、英国维多利亚艾伯特博物馆、亚特兰大高等艺术博物馆、皮博地博物馆、波士顿美术博物馆、圣达菲艺术博物馆、达拉斯艺术博物馆、吉艺术博物馆等机构公司的信托人，艺术品赞助商以及董事会成员专门组织了私人性质的艺术品与建筑物的考察。

在咨询公司工作期间，溥文一直参与包括路易o威登、沙宣、木桐嘉棣(Mouton Cadet) 、雪铁龙、浪凡(Lanvin)、渣打银行等跨国企业的品牌合作与市场拓展战略的制定。

Currently, Mike Bruhn is the Head of Arts and Culture Practice at Ruder Finn Asia Public Relations. For the past 20 years, Mike has worked in China and Japan where he developed a strong expertise and a broad network of relationships in the Arts circles, becoming a recognized and well respected expert in the arts and cultural field. An expert in Chinese art history, he has led exclusive private art & architecture tours for trustees, patrons, and board members of the: Metropolitan Museum of Art NY, MOMA NY, MOMA SF, NY Philharmonic, LA Country Museum, Tate, ICA, Kennedy Center, Sotheby's, San Diego Museum of Contemporary Art, Katonah Museum of Art, V&A Museum, High Museum Atlanta, Peabody Museum, MFA Boston, Santa Fe Museum of Art, Dallas Museum of Art, Guimet Museum of Art and others. In the recent years, Mike has advised Shang Xia, the new Hermes-invested luxury homeware brand as well as Guardian Auction Company, China's premier fine art auction company, on international business development. He has also advised Chinese museums on branding and museum gift retailing and operations. In his role at a number of consultancies, Mike has been involved in brand partnership and market expansion strategies for multinational companies including Louis Vuitton, Vidal Sassoon, Mouton Cadet, Citroen, Lanvin, Standard Chartered Bank and others. Prior to that, Mike worked as a Deputy Director of Sotheby's Hong Kong & Shanghai where he was responsible for sales of Chinese works of art, client development and the development of the Sotheby's brand name in China. Before moving to China, Mike was with Sotheby's New York.

编辑：陈荷梅