AIGA 365：年度最佳作品29
展览时间：2009年10月24日至11月15日
开幕时间：2009年10月27日18：00
展览地点：中央美术学院美术馆4F
主办单位：AIGA
协办单位：中央美术学院
365设计大赛是AIGA(美国平面设计师协会)举办的年度大赛，今年是第三十届。大赛分为品牌设计、娱乐设计、实验设计、信息设计、包装设计、推广设计等门类。今年是AIGA365设计大赛获奖作品首次在中国展出。
优秀的设计源于创造、灵感、技能、体验，直觉与训练。由AIGA举办的这组比赛则是公认的对当今杰出设计最具洞悉力的阐释，它延续了90多年前的传奇。通过这个比赛，AIGA创造了一部纪录优秀设计解决方案的具有权威性的编年史，每一场竞赛阐释了设计的过程，设计师的职责与设计的价值。
作品选拔的标准包括审美判断和就沟通有效性所做的评估。就其用意、内容、标题，受众以及资源进行考量。“AIGA年度设计展”的评委从超过4,700件设计中选出155件入围的优秀作品。而“50本书/50张封面”的评委则需要从收到的900件入选作品中挑出年度最佳作品。
AIGA致力于通过这个年度设计竞赛的入选作品详尽地阐述设计的步骤;设计师的责任;设计对商业，文化和社会的价值。这些作品展示在AIGA的虚拟画廊中designarchives.aiga.org，面向全球的设计师。
AIGA 365: 年度设计展标志着AIGA年度竞赛获奖作品在中国首次亮相。
关于AIGA
AIGA(美国专业设计协会)，设计界的重地：去探索它、讨论它、理解它、欣赏它并为它所鼓舞。
AIGA的使命是将设计提升为一种专业的手艺、战略性的工具与重要的文化力量。AIGA激励人们通过期刊、会议、竞赛与展览对设计进行思考;向商界、公众与政府官员展示设计的价值;通过向设计师提供无价的教育与社会资源，助力于他们成功之路的每一个阶段。
AIGA 成立于1914年，是历史最悠久、规模最大的设计专业会员组织。AIGA 是非盈利的教育机构。
www.aiga.org
关于AIGA中国
AIGA中国是 AIGA (美国专业设计协会) 与中央美术学院的合作项目，于2006年成立，旨在助力于中国建设世界级的设计教育。
在美国，AIGA开发了丰富的设计资源支持设计专业，现在正准备与中国的学生与设计师分享这些信息。www.aigachina.org
AIGA 365: Year in Design 29
Date: 2009.10.24-11.15
Opening: 2009.10.27 06:00 pm
Location: Gallery 4F, CAFA Art Museum
Organized by: AIGA
Co-organized by: CAFA
Design excellence results from creativity, inspiration, skill, experience, intuition and discipline. And AIGA’s suite of competitions is widely recognized as the most discerning statement on design excellence today, extending a legacy that began more than 90 years ago. By means of the competitions, AIGA creates an authoritative chronicle of outstanding design solutions, each demonstrating the process of designing, the role of the designer and the value of design.
The selection criteria include both aesthetic judgments and an evaluation of communication effectiveness. Each piece is considered within the context of its purpose, content, objective, audience and resources. For the “AIGA Annual Design Competition”, the jury selected 155 outstanding entries from more than 4,700 entries received. For “AIGA 50 Books/50 Covers”, a jury selected the year’s best from more than 900 entries received.
AIGA is committed to using selections from its annual competitions to demonstrate the process of design; the role of the designer; and the value of design to business, culture and society at large. Selections are published in AIGA’s virtual gallery at designarchives.aiga.org, and available to designers worldwide.
The AIGA 365: Year in Design exhibition marks the first time AIGA’s annual competition selections will be shown in China.
About AIGA
AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it.
AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA stimulates thinking about design through journals, conferences, competitions and exhibitions; demonstrates the value of design to business, the public and government officials; and empowers the success of designers at each stage of their careers by providing invaluable educational and social resources.
Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. AIGA is a nonprofit, educational institution.
www.aiga.org
About AIGA China
Established in 2006, AIGA China is a partnership between AIGA – the American professional association for design – and China’s Central Academy of Fine Arts (CAFA), to enhance the opportunity for world-class design education in China.
AIGA has developed extensive resources to support the design profession in the United States and is poised to make this information available to Chinese students and design educators.
www.aigachina.org
